Are Vitamin Gummies Vegan?

Now and days dietary restrictions are very common. It’s estimated that around 5% of Americans are vegetarian and 3% are vegan. That equals out to more than 16 million vegetarians and more than 9 million vegans.

It shouldn’t be surprising that millions of Americans are on the hunt for vegan/vegetarian supplements to fill their nutritional needs. As vitamin gummies grow in popularity this niche of people is also asking, “Are vitamin gummies vegan?”

What Are Vitamin Gummies Made Of?

Image via Forbes

Some vitamin gummies are vegan and some aren’t. It all depends on what they’re made of. Every gummy contains what’s known as a gelling agent. A gelling agent is what gives a gummy it’s chewy, bouncy texture.

There are quite a few popular gelling agents on the market some of the most common include natural gum, pectin, agar-agar and gelatin. The two that are most commonly found in gummy vitamins are gelatin and pectin.

Gelatin is made from animal collagen that comes from the animal’s skin, hooves, connective tissue, etc. Because gelatin comes from animals, any gummy vitamin that contains gelatin is not a vegan vitamin gummy.

Pectin on the other hand is. Pectin is found naturally in fruit. It’s what gives jellies and jams their gel-like consistency. Pectin also has the benefit of being suitable for those following a kosher or halal diet because it comes from plants.

For most vitamin gummies, gelatin is the only ingredient that isn’t vegan. If it’s possible to swap the gelatin for pectin the supplement can then be sold to a larger demographic.

Bonus: Certified Non-Meltable

Since most vegan gummies are made with pectin many are also certified non-meltable. Gelatin gummies have a much lower melting point which makes them difficult to ship. No customer wants to order their vitamin gummies online only to open their order and find a bottle full of gummy goo instead. In fact, the majority of our vitamin gummies can withstand temperatures of 120 degrees Fahrenheit. This means by Amazon’s standards they are considered non-meltable. This is important information that you can enter into Amazon so that they know your gummies are good to go!

Private Label Vegan Vitamin Gummies

Here at Vitamin Gummies we offer a variety of gelatin-free options for private label or bulk order. In fact, the majority of our vitamin gummies are vegan because they’re made with pectin. We also use natural flavoring and coloring when possible to keep our supplements as clean as possible.

The vegan vitamin gummies we offer include:

The Takeaway

Not all vitamin gummies are vegan but many are. It mostly depends on whether or not the supplement is made with gelatin or another gelling agent like pectin. Pectin vitamin gummies are vegan and also appeal to other demographics like those that eat kosher or halal. Our vegan vitamin gummies are even just good if your customers are looking for a cleaner supplement option because we use natural colors and flavors.

Veganism is on the rise and so is interest in vitamin gummies. That’s why it’s a good idea to grow your business with supplements that can appeal to both niches!