Private Label Vitamin Gummy FAQs
Vitamin gummies have been growing in popularity for years. At first these nutritious little treats were just a novel and effective way to get little kids to take their vitamins. What kid isn’t willing to take their daily multivitamin when it’s practically candy?
Over time though vitamin gummies have evolved to become a favorite for all ages.
According to IBISWorld, “gummy multivitamins accounted for 7.5% of the $6 billion multivitamin market in the U.S. in 2016. Additionally, gummy products now account for $1 billion of the $41 billion supplement market, up 25% from 2015.”
As more and more consumers look for gummy forms of their favorite supplements it’s important for supplement sellers and companies to keep up with demand. But keeping up with demand doesn’t mean you have to jump in without learning the facts first.
Here are the answers to the most frequently asked questions we hear when it comes to vitamin gummies.
What are the Benefits of Vitamin Gummies Compared to Traditional Vitamins?
Gummy supplements and traditional supplements both have the ability to provide health benefits to their users. One of the biggest reasons that people are choosing gummies over traditional supplements is because they’re more enjoyable to use! It’s much more fun and delicious to eat a few gummies in the morning than to swallow a handful of pills.
Vitamin gummies become something that users look forward to doing each day rather than dreading or avoiding. This leads to more consistent usage which is beneficial for your business and the customer. The customer gets to experience better benefits thanks to the more consistent use of the supplement. This leads to customers running out faster and they’re more likely to reorder more often which is good for your business.
In addition some customers can’t or aren’t as comfortable swallowing pills. A chewable option is a great alternative for those people. Overall it’s a good way to attract a wider customer base.
As the supplement industry progresses more and more customers will turn to vitamin gummies. It’s important to keep up with these demands and trends in order for your brand to be successful in the long run.
How Are Vitamin Gummies Made?
Vitamin gummies can either be made with the vitamins and mineral ingredients mixed right into the gummy itself or sprayed onto a gummy candy. The method used often depends on the supplement itself. For example our private label Elderberry gummies incorporate the elderberry into the gummy itself while our CBD gummies, on the other hand, are coated in CBD.
Spraying the ingredients onto the gummy allows us to control dosage and keep costs down. The method of spraying the ingredients onto the gummies is both simple and effective. This method also helps us to ensure quick turnaround times and prevent gummies from getting old or going stale.
Are Vitamin Gummies Healthy?
Supplement companies and consumers share some of the same concerns when it comes to vitamin gummies; At the top of that list is whether or not they’re even actually healthy. Many people argue that vitamin gummies are little more than candy and that the sugar content instantly negates any potential benefits.
While there’s no denying that gummy vitamins have more sugar than a traditional tablet, capsule or gel cap supplement what matters is finding a way that makes sense for the individual. Gummy vitamins are a fun and delicious way to consume important supplements.
Recent reports from Consumer Lab revealed that some gummy vitamins don’t match up to their nutritional claims. Some supplements were found to have more vitamins and minerals than they were supposed to while others had less. Some had too much of one ingredient and almost none of another.
We understand that this can be a concern but when manufactured properly this issue can be avoided. At Vitamin Gummies we have worked to develop our manufacturing process in order to produce a superior product. We also have all of our supplements third party tested to ensure that they contain what they’re supposed to.
Who Uses Vitamin Gummies?
While vitamin gummies used to be exclusively for kids and teens this tasty world of gummy supplements has now been opened up to adults as well. If you stroll through the vitamin aisle of your local grocery store you’ll notice that there are many gummy supplements that are meant exclusively for adults.
Are Vitamin Gummies Safe?
The biggest concern with both adults and kids and being able to limit how many supplements are taken each day. There have been a few widely reported cases of people eating large amount of gummy vitamins day in and day out and suffering severe health problems as a result.
When taken as directed though gummy vitamins are as safe as their traditional counterparts.
Are Vitamin Gummies Vegan?
The answer is, it depends. Some vitamin gummies are vegan and some aren’t; it really depends on the gelling agent used to make the gummies. The gelling agent is essentially what makes the vitamin gummies… gummy. They give it the chewy, bouncy texture we all love.
There are quite a few popular gelling agents on the market. Some of the most common include natural gums, pectins, agar-agar and gelatin. The two that are most commonly found in gummy vitamins are gelatin and pectin. Gelatin is made from animals while pectin is naturally found in fruits and vegetables.
Some of the vitamin gummies we offer are made with gelatin and some with pectin. You can always check the supplement label if you want to know if the gummy is made with pectin or gelatin. It will be included in the ingredient list.
The Takeaway
Gummy vitamins aren’t just fun, they’re in high demand and can be very lucrative. With more and more kids and adults turning to gummies to fulfill their nutritional needs it’s a no-brainer to start offering these types of supplements to your customers.
When manufactured properly gummy supplements are just as healthy and effective as their traditional counterparts. And because people actually want to take vitamin gummies they can be even better.