The Growing Demand Of Vitamin Gummies
According to an AMR analysis, more than 38% of adults in the USA struggle with swallowing pills. This trend has fueled the rapid growth of the gummy vitamin market, a sector within the broader supplement industry. In 2018, the chewable vitamin supplement market was valued at approximately $5.7 billion. With increasing demand for convenient and enjoyable ways to add nutrients to their diet, the gummy vitamin market is projected to nearly double its sales by 2026, reaching over $9.3 billion in sales. As a leading supplement manufacturer, we provide high-quality, customizable vitamin gummies to meet the growing needs of consumers and businesses alike.
What Type of Gummy Vitamins are Selling The Best?
When it comes to the best-selling gummy vitamin supplements, single vitamin gummies, which contain less than 3 ingredients and feature one as the dominating vitamin in the formula (such as those containing Vitamin D or collagen) are currently leading the market. These popular gummy vitamins are favored for their ability to target specific health benefits, such as boosting energy, supporting bone health, and promoting hair and skin wellness. Multi-vitamin gummies, which are classified as any vitamin product that contains more than 3 different types of vitamin ingredients in its formula, are also in demand. The prebiotic gummy market is rapidly expanding as consumers increasingly seek gut health supplements. These prebiotic gummies support digestive wellness and overall gut health. As consumer preferences shift toward targeted health solutions, single vitamin gummies and prebiotic gummies are among the fastest-growing categories in the supplement market, meeting the demand for both convenience and specific health benefits.
Popular Gummy Vitamin Supplement Types
Multi-Vitamin Gummies
Single Vitamin Gummies
Prebiotic Gummies
Best Place To Sell Private Label Gummy Vitamins Online
With private label vitamin gummy sales going through the roof and more people turning to purchase their supplements online, it begs the question “Where is the best place to sell your Gummy Vitamins online?”. We will go through the top 3 online marketplaces where sellers are selling their products: Amazon, eBay, and Walmart.com.
Gummy Sales On Amazon
Amazon is the biggest online marketplace in the world right now. So it comes as no surprise that when it comes to selling supplements online this is the place you want to be.
Over the last year, sellers of vitamin gummies have generated over $15 million dollars in sales. Some of the top sellers like “Goli” have generated just shy of $2 million dollars in sales on a single vitamin supplement. Amazon is the clear winner of where you want to list and sell your private label gummies.
Gummy Sales On eBay
While eBay may not be the first platform people think of when it comes to buying and selling vitamin supplements online, it has seen significant growth in supplement sales over the past few years. eBay has evolved far beyond the online bidding site it was known for a decade ago, becoming a competitive marketplace for nutritional supplements, vitamin products, and other health-related items. This growth reflects the increasing demand for supplement sales through online platforms, making eBay a viable option for both buyers and sellers in the vitamin supplement market.
As a result, eBay has seen vitamin gummy sales grow, generating nearly $4 million in sales on their marketplace in one year.
Gummy Sales on Walmart.com
While the majority of Walmart’s sales come from customers shopping at one of its thousands of stores, the company’s online marketplace has gained significant traction in recent years. Walmart has invested heavily to compete with giants like Amazon.
While Walmart’s online sales for vitamin gummy supplements remain the lowest among the three major marketplaces, it’s still worth looking at, generating over $1 million in total revenue for gummy vitamins.
