Top Ecommerce Marketplaces to Sell Vitamin Gummies Online
Selling vitamin gummies online is a great way to expand your market across the country and the world! There are many ecommerce marketplaces that can help you tap into new reservoirs of customers. Each marketplace is a little different and each one has its own pros and cons.
Picking the right marketplace for your brand can help you to grow your business quickly.
Choosing the Right Online Marketplace to Sell Your Vitamin Gummies
One of the most basic principles of marketing is the 4 Ps: product, price place and promotion.
Product: What you sell.
Price: How much you charge.
Place: Where you sell your product.
Promotion: How your customers find out about your product.
In this case we’re talking about place: where you’re going to sell vitamin gummies. It’s a big decision and it’s up to you to choose the right one for your brand.
There are three main marketplaces that we’ll look at today: eBay, Amazon and Walmart. Each of one of these marketplaces has different requirements and offers you varying amounts of control over your brand and how your business is operated on that platform.
Essentially they can be classified as beginner, intermediate and advanced.
- Ebay=beginner
- Amazon=intermediate
- Walmart=advanced
Where to Sell Vitamin Gummies Online
Let’s dive in and discuss the ins and outs of each marketplace.
Selling Vitamin Gummies on eBay
The reason I say that eBay is the beginner marketplace is because it offers a lot of control and has far fewer seller requirements. It’s easy to get started and you get to interact with your customers directly. You can create your own “store” within eBay and develop your own brand and business.
While it’s not as big as Amazon or up and coming like Walmart there are still millions of people making purchases everyday on Amazon. Many supplement sellers have found eBay to be a secret weapon in this ultra competitive market.
Pros
- Some branding ability
- Lots of Foot traffic
- Easy to become a seller
- Very quick to set up
Ability to auction or fix price
Cons
- One of many sellers
- Control is limited
- Subject to policy updates at any time
- Need to pay seller fees
Selling Vitamin Gummies on Amazon
Amazon is the biggest ecommerce marketplace in the world. More people shop on Amazon than on any other ecommerce platform. This makes it a place where pretty much everyone wants to sell their product. While the competition is high so are the potential rewards.
However, unlike eBay Amazon has more requirements of its supplement sellers, especially if you’re selling vitamin gummies. For example, they require you to submit third-party test results and prove that your gummies are certified non-meltable. We can help you with all of that but it can get a little overwhelming if you’re new to the industry.
Pros
- Most popular e-commerce store in U.S.
- Amazon Prime – free 2-day shipping attracts customers
- Built in comparison shopping
- Great reputation
Cons
- Very little control
- Little interaction with customers
- Difficult to get approved
- Hefty commission to pay Amazon
Selling Vitamin Gummies on Walmart Marketplace
Walmart has been slowly trying to get a foothold in the e-commerce market for years. Despite being the largest retailer in the world they have been behind the eight ball as far as online selling goes. That’s why they’ve been pushing hard for the last few years to catch up.
In September of 2020 they launched Walmart Plus which is essentially their answer to Amazon Prime. Now is an exciting time to sell on Walmart Marketplace as they are very motivated to grow. If you’ve ever thought “I wish I started selling on Amazon when it was just starting out” this is your chance to do just that with Walmart.
The bar is higher on Walmart Marketplace than either eBay or Amazon. They are looking for established businesses that know what they’re doing. According to Ecomdash, “Sellers must be approved before setting up shop because Walmart aims to maintain its reputation both as a trustworthy vendor, and one that sells at affordable prices.” You even need to submit official documents like your tax ID, W-9, etc.
Pros
- In serious growth mode
- Newly launched Walmart Plus
- Large customer base
- Great reputation
Cons
- Very little control
- Little interaction with customers
- Must meet price requirements
- Difficult to get approved
The Takeaway
There are many different options when it comes to selling your vitamin gummies online. Which marketplace(s) you choose to sell your products on depends on you and your business. Some can help you take your business to the next level while others can be your secret weapon.
No matter where you decide to sell your vitamin gummies though we’re here to help! At Vitamin Gummies we’re dedicated to providing you with premium quality private label vitamin gummies and giving you the support you need to succeed.